Celebrate Art on the Avenue with Bella Jules – One-Day-Only Sales You Can’t Miss!

Summer in West Reading means one thing — Art on the Avenue! And here at Bella Jules Fashion Boutique, we’re thrilled to be right in the heart of it. This beloved West Reading community event is celebrating its 31st year, and it’s shaping up to be the best one yet. On Saturday, June 21st, join us on Penn Avenue for a full day of art, food, music, shopping, and exclusive savings at Bella Jules!

🎨 What is Art on the Avenue?

Art on the Avenue is West Reading’s premier annual street festival, drawing thousands of visitors from across Berks County and beyond. For 31 years, this lively event has showcased the region’s local artists, makers, musicians, and independent businesses. The entire avenue is closed to traffic, transforming the street into a vibrant outdoor celebration full of creativity and community.

Whether you're into handcrafted jewelry, gourmet food trucks, or live performances — there's something for everyone. And of course, it’s the perfect time to support your favorite local shops, like Bella Jules!

🛍️ One Day Only: 20% Off Your Entire Purchase

To celebrate this special day, Bella Jules is offering 20% off your entire purchase — one day only! From breezy summer dresses to elevated everyday essentials, it’s the perfect chance to refresh your wardrobe with this season’s most stylish pieces. 

This in-store-only offer applies to regular-priced items throughout the boutique and excludes Brighton & Enewton. Stop in, shop your favorites, and save big — but only on Saturday, June 21st during Art on the Avenue!

🌞 Yard Sale: 30%–50% Off Select Spring & Summer Styles

Outside the boutique, don’t miss our huge yard sale event! We’re marking down select spring and summer fashion at 30% to 50% off. Think lightweight tops, flowing skirts, statement pieces, and more — all at amazing prices.

These racks will be out front and center on the Avenue, making it easy for you to browse while enjoying the festival atmosphere. Get there early for the best selection — once they’re gone, they’re gone!

💸 $20 and Under Rack: Hidden Gems at Steal Prices

Looking for a true bargain? Be sure to check out our $20 and under previous season rack. This treasure trove of past favorites is filled with timeless styles you’ll love — and you can't beat the price.

Whether you’re shopping on a budget or just love a good deal, our $20 rack is packed with pieces perfect for layering, styling, and mixing into your current wardrobe.

👗 Formalwear Flash Sale: Prom, Homecoming & Gowns

Planning ahead for prom? Need a gorgeous gown for a special event? Don’t miss our formalwear flash sale — happening one day only during Art on the Avenue!

Here’s the breakdown:

• 2025 Prom Dresses – Now $149

• Sale Gowns – Just $99

• Homecoming Dresses – Only $69

This is the perfect opportunity to score a designer dress at a price that won’t break the bank. Our stylists will be on hand to help you find the perfect fit — but be quick, styles and sizes are limited!

💖 Why Shop Bella Jules?

Bella Jules has been proudly serving the West Reading community for 20 years with a curated collection of clothing and formalwear that blends chic trends with timeless elegance. From everyday fashion to standout occasion wear, we’re here to help you look and feel your best.

As a local boutique, we’re passionate about building relationships with our customers and being a part of events like Art on the Avenue — because it’s more than just shopping. It’s about celebrating community, creativity, and connection.

📍Visit Us on Art on the Avenue – June 22nd

Grab your friends, bring your shopping bags, and come celebrate Art on the Avenue with Bella Jules on Saturday, June 21st. Don’t miss:

• 20% off the entire boutique *excludes brighton and enewton

• 30%–50% off spring & summer styles at our yard sale

• $20 and under rack

• Formalwear sale: prom, homecoming & gowns at major discounts

📍 Bella Jules Clothing Boutique
700 Penn Avenue, West Reading, PA

Doors open at 11 AM — come early, shop local, and enjoy the fun of West Reading’s biggest day of the year!

Follow us on Instagram and Facebook for sale previews, style inspo, and live updates from Art on the Avenue. See you there!

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