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New Arrivals

Loved by our customers

Formal Wear & Gowns

Own The Night

Shop the latest styles in gala dresses and prom gowns.

Shop Formal Wear

shop our sale rack, with styles up to 70% off!

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Shop Local

Named "Best of Berks" Lifetime Winner by Berks County Living

Come visit Bella Jules at our West Reading, Berks County, Pennsylvania boutique to shop our unique seasonal collections – curated for the fashion conscious woman.

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