About Bella Jules

We’re a West Reading boutique with one goal: make getting dressed easier—and more fun. Our team curates wearable pieces (plus prom and formal gowns) and helps you style them for real life. Expect honest fit advice, sizes you can actually find, and outfit ideas that work from weekday to weekend. Visit us on Penn Ave for quick try-ons and local love; stay for the accessories that finish the look. New arrivals drop weekly—come say hi.

 

LIFETIME WINNER OF BEST OF BERKS: LOCAL BOUTIQUE,

AS NOMINATED BY READERS OF BERKS COUNTY LIVING MAGAZINE. 

 

Located in the heart of West Reading, Bella Jules is the place to shop for all your fashion needs. Since 2005 Bella Jules has been a go to spot for stylish moms, professionals, and prom girls. From casual chic to elegant formal dresses we provide an ever-evolving carefully handed picked collection of fashion. With our wide range of brands, Bella Jules offers a little something for every style, age, and price point a shopper could want.  New merchandise arrives weekly to give our customers a fresh look at every visit. We do our best to provide great clothing, service, and advice so our customers can find exactly what they are looking for to create their unique style.

Learn more about the West Reading community at Visit West Reading.